House Industries Lettering ManualLearn the history and techniques of hand lettering from a renowned design studio. This practical and visual guide features exercises, case studies, and typographic models for letter styles such as serif, sans serif, brush, and script. Known throughout the world for its eclectic typeface collections and far-reaching creative exploits, from fonts and fashion to ceramics and space technology, House Industries has been a standard bearer for American graphic design for more than twenty-five years. The House Industries Lettering Manual is an accessible hands-on guide to drawing letters from Ken Barber, House's head letterer and type design director. Modeled after a series of sold-out lettering workshops that Ken has conducted around the world, this highly illustrated handbook outlines the history of lettering, various methods and techniques, common letter styles, and best practices for getting paid for your work. This handy how-to guide also provides lettering models to help sharpen your drawing skills and offer departure points for further experimentation. Designed by House Industries and including copious examples, exercises, and opportunities to practice what you've learned, plus photographs of works-in-progress and finished projects, this instructive and visually engaging book will help you master the dynamic art of lettering, whether you're a budding artist or an experienced designer. |
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advertising ALIGNMENT alphabet Andy Cruz angle appear artwork axis baseline basic Blackletter brand Brush Roman Brush Script century CHER color COMPONENT STROKES composition construction contours contrast counterforms create curved strokes DEAD KENNEDY design continuum diagonal strokes different letter styles Doyald Young drawing effect elements embellishment example exit strokes Fat Face flourishes fonts forms Gothic guidelines hairlines hand-drawn hand-lettered handwriting heavy horizontal strokes House Industries ideas ITALIC JIMMY Kimmel LIVE Jimmy Kimmel's COMEDY Ken Barber Kimmel's COMEDY CLUB Kolinsky sable layout letterforms Lettering Manual logo look lowercase mash-up Modern letters mono-weight monogram negative space optical orthogonal drawing outline pencil piece of lettering POGGENDORFF ILLUSION pointed pen proportions reference round Roundhand script lettering shape sketch Slab Serif sloped stroke endings stroke thickness stylistic TAPER technique tension terminals there's thin strokes tion tool typefaces typically typographic uppercase usually vector visual volume weight width Woolco wordmark words WXYZ X-HEIGHT